Marketing & Business Development
Working directly with Christa Plaza and the Essenza Architecture team, Kristen leads strategy conversations regarding market share growth, pursuits, and messaging. She works with the team to strategize responses to RFP/Qs, online platforms, conference exhibitions and presentations, and business development projections. Kristen supports key market and client development tasks helping formulate unique value propositions for each.
Kristen has a 29-year marketing, business development, and public relations career across three industries - economic development, healthcare, and architecture/engineering/construction (15 years). As the owner of Build It Marketing, Kristen has been working with the Essenza team since 2021.
BD Guild of Colorado - Executive Committee
American Marketing Association - Denver Chapter
Digital Marketing Certificate - 2021
Bachelor of Science - Health Education, Parks, Recreation and Dance - Commercial Economic Development Tract
Minor - Business Administration