As the first step in the architectural process, the information gathered in this phase becomes the first layer in exploring how the building will evolve into its final form. Looking closely at the site and what possibilities it presents for the project is a key piece of being able to move forward towards the client's goals. This is when the big picture is looked at and different ideas are explored at a broad scale. Leading to an initial overall vision, including a program, schedule, and conceptual site/ floor plans. This is also the phase where the architect gathers information from the ownership team to start developing their vision.